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PHOTO 01Salon owners gathered together, laughing
FOR SALON OWNERS

Salon Creators Club

Tokyo · Online

You’ve worked so hard on your own.
This is where you grow your business — together.

Salon Creators Club is a club for owners of salons, spas and wellness studios who support women’s health and beauty.

PHOTO 02Members learning together at a Tokyo study session
01About

Learn + Connect
= Grow

From going it alone to growing your business together, with peers who have your back.

Read More
PHOTO 03An owner preparing for a treatment in her salon
02Who It's For

Is this you?

  • 01You’re still handling marketing and social media all on your own
  • 02You want to grow your revenue and expand your business
  • 03You’re so busy there’s no time left for your real work, or for learning
  • 04Your instincts are strong, but numbers and systems trip you up
  • 05You have no peers in the same position, and it feels lonely

If even one of these sounds like you,
this club is for you.

03What You Get

What the club offers

MEET-UP

Four study sessions & meet-ups a month

In person in Tokyo / about 2.5 hours

Time to learn and connect. Every session is recorded and shared with members.

ONLINE

A weekly online seminar

Online / recorded

Time to turn learning into action. Sessions are recorded, so you can watch any you miss.

THEME

A new theme each month

Marketing, social media, numbers, AI and team building, explored in depth one theme at a time.

NUMBERS & MONEY

Three sheets to see your numbers and cash flow

  • Numbers SheetFollow the four steps: getting discovered, the first visit, coming back, and going deeper
  • Revenue Design SheetPlan how your menus, courses and products bring in revenue
  • Profit & Loss SheetSee your revenue, your expenses and the profit you actually keep
AI

AI to lighten your business

A theme for study sessions & seminars

Go beyond writing posts. Learn to use AI to analyze your numbers, design menus and courses, and automate client communication and admin. The aim is to grow faster while substantially reducing your costs.

04Benefits

What membership gives you

01

No more carrying it alone: people to talk to, and peers

With four in-person study sessions and meet-ups a month in Tokyo, plus a weekly online seminar, you’ll have regular time with salon owners who understand where you are.

Study sessions · Meet-ups · Online seminar

02

Aiming to truly “see” your salon’s numbers

Together we look at the four steps with the Numbers Sheet, how your revenue is built with the Revenue Design Sheet, and the profit you keep with the Profit & Loss Sheet.

Numbers · Revenue Design · Profit & Loss sheets

03

A place to learn what to change to grow revenue

By looking at where client relationships tend to drop off across the four steps, and where your money goes, we work out together where to focus next.

Three sheets · Monthly themes

04

Less second-guessing about what to post

Monthly themes go deep into marketing and social media. In Course ② and Course ③, you also get feedback on your posts and video scripts, and build a roadmap.

Monthly themes · Feedback in ② ③

05

Take back time for your real work and for learning

Instead of shouldering numbers and systems alone, and with AI on your side, the aim is for you to spend your time on your real work, on learning, and with your family and team.

Peers · AI learning · Mentoring in ③

06

Miss a session? Catch up on the recording

Study sessions, meet-ups and online seminars are all recorded, so you can keep going at your own pace, even in busy seasons.

Recordings shared

* These benefits are goals based on what the club provides. They do not guarantee results or sales.

05Membership

Three courses

* ¥1,000,000 in monthly revenue is a goal, not a guarantee.

STAGE GUIDEChoose by monthly revenue

  1. STAGE 1¥1Mmonthly revenue goal① Club
  2. STAGE 2¥1.5M and beyondmonthly revenue goal② Practice
  3. STAGE 3¥3M and beyondmonthly revenue goal③ Mentoring

* Monthly revenue figures are a guide for choosing a course, and a goal. They do not guarantee results or sales.

COURSE ①

Learn & connect

Club

¥33,000/ month (tax included)

Revenue guideFor owners aiming for ¥1M a month

FOR YOUFor owners who want to reach ¥1M a month first, learning alongside peers and building the habit of looking at their salon’s numbers.

INCLUDES

  • Four study sessions & meet-ups a month (in person in Tokyo / about 2.5 hours / recordings shared)
  • Weekly online seminar (recorded)
  • Monthly themes (marketing, social media, numbers, AI, team building and more)
  • Three sheets (Numbers, Revenue Design, Profit & Loss)
  • AI from the basics to how to apply it (as a study session and seminar theme)

What this course aims for

  1. A place to keep learning with peers in the same position
  2. Learning marketing, social media, numbers, AI and team building through monthly themes
  3. A habit of looking at your salon’s numbers and cash flow with the three sheets
  4. Catching up on recordings when you miss a session, and going at your own pace
COURSE ②

Run it yourself

Practice Course

¥55,000/ month (tax included)

Revenue guideFor owners aiming for ¥1.5M and beyond a month

FOR YOUFor owners aiming for ¥1.5M a month and beyond, who want clear priorities and to run their salon with their own hands.

INCLUDES

  • Everything in ① Club
  • A roadmap every 90 days
  • A one-to-one session each month
  • Feedback on posts and video scripts twice a month
  • Weekly comments on your numbers
  • Going beyond writing posts: build real AI applications for your own salon, such as analyzing your numbers, designing menus and courses, and automating client communication and admin

What this course aims for

  1. Clear priorities, with a roadmap every 90 days
  2. Posts that lead to revenue, through feedback twice a month (right through to your menus, courses and products)
  3. Early course correction, with weekly comments on your numbers
  4. Your salon’s next move, worked out in a monthly one-to-one
COURSE ③

Run it together

Mentoring (Operator)

¥110,000/ month (tax included)

Revenue guideFor owners aiming for ¥3M and beyond a month

FOR YOUFor owners aiming for ¥3M a month and beyond, who want to hand over the numbers and systems and focus on their treatments and learning (by application).

INCLUDES

  • Everything in ② Practice Course
  • Building your menus, pricing, and booking and sign-up flow
  • Two meetings a month
  • Weekly check-ins on your numbers
  • Building AI-powered systems together
  • By application (no limit on numbers; there is an interview before you apply)

What this course aims for

  1. Your menus, pricing, and booking and sign-up flow, built together
  2. A trusted partner you can hand the numbers and systems to
  3. Steady progress with two meetings a month and weekly number check-ins
  4. Freeing you to focus on your treatments and your learning

* Monthly revenue figures are a guide for choosing a course, and a goal. They do not guarantee results or sales.
* “What this course aims for” describes goals. It does not guarantee results or sales.

HOW IT WORKSMoving between courses

① → ②: we start with the Numbers Sheet and a one-to-one review.

② → ③: after your 90-day review, we only invite owners it’s a good fit for.

No pressure and no hard selling.

06The Numbers

Thinking in numbers: example estimates

  1. STEP 1Get discoveredSocial media · referrals · word of mouth
  2. STEP 2First visitTrial · first-visit menu
  3. STEP 3Keep coming backRepeat visits · packages
  4. STEP 4Go deeperCourses · school · home-care products

In the Numbers Sheet, we look at these four steps together.
We see where client relationships tend to drop off, and decide where to focus next.
Alongside the Revenue Design and Profit & Loss sheets, we also look at how revenue is built and the profit you keep.

BREAKDOWNMonthly revenue breakdown (example)

Here is what a revenue goal might look like when broken down.
As the stages go up, the owner spends fewer hours on treatments, and revenue comes from staff, courses and retail.
These are illustrative figures to help you picture the goal.

STAGE 1

Monthly revenue ¥1M

① Club guide
  • Owner’s treatments¥20,000 per client × 50 clients/month (assumed)¥1,000,000

Total ¥1,000,000 (assumed)

Example owner treatment hours100 hrs/mo

Based on 2 hours per session (assumed)
STAGE 2

Monthly revenue ¥1.5M

② Practice Course guide
  • Owner’s treatments¥20,000 per client × 40 clients/month (assumed)¥800,000
  • Staff treatments (1 person)¥15,000 per client × 30 clients/month (assumed)¥450,000
  • Courses, retail, etc.Revenue other than treatments (assumed)¥250,000

¥800,000 + ¥450,000 + ¥250,000 = ¥1,500,000 (assumed)

Example owner treatment hours80 hrs/mo

Based on 2 hours per session (assumed)
STAGE 3

Monthly revenue ¥3M

③ Mentoring guide
  • Owner’s treatments¥20,000 per client × 30 clients/month (assumed)¥600,000
  • Staff treatments (2 people)¥15,000 per client × 80 clients/month (assumed)¥1,200,000
  • Courses & school¥150,000 fee × 4 students/month (assumed)¥600,000
  • Retail (home-care products, etc.)Revenue other than treatments (assumed)¥600,000

¥600,000 + ¥1,200,000 + ¥600,000 + ¥600,000 = ¥3,000,000 (assumed)

Example owner treatment hours60 hrs/mo

Based on 2 hours per session (assumed)

* All breakdowns are example calculations based on assumed figures. They do not include expenses such as staff wages, and do not mean that joining a course will lead to this revenue.

TRY IT · TIME & INCOMETry it for your salon: time & income

If you spend fewer hours on treatments yourself, how could your monthly revenue and the amount you keep change when you combine staff, courses and retail?
Compare “Now” and “Next” side by side. All figures are examples.

Open the full-size calculator
Now (on my own)Next (example)

Now (on my own)BEFORE

Owner's treatments
—
Staff treatments
—
Courses & school
—
Retail
—
Estimated monthly revenue
—
Staff wages
—
Estimated amount you keep
—

Next (example)AFTER

Owner's treatments
—
Staff treatments
—
Courses & school
—
Retail
—
Estimated monthly revenue
—
Staff wages
—
Estimated amount you keep
—

Time freed up——

Difference in estimated revenue—

Difference in estimated amount you keep—Amount you keep = monthly revenue − staff wages. A simple estimate that excludes other expenses.

* Owner's treatment revenue = (treatment hours ÷ hours per session, rounded down to whole sessions) × price per client. Staff treatment revenue = number of staff × monthly revenue per staff member. Courses & school = fee × number of students.
* Staff wages = staff treatment revenue × wage ratio. The amount you keep is a simple “revenue − staff wages” estimate and excludes other expenses such as rent, supplies, product purchasing, advertising and taxes.
* Time freed up is converted into days at 8 hours per day.

* These are example calculations only and do not guarantee actual results or sales.All figures are assumptions. Results vary depending on each salon’s situation and efforts.

07Info Session & Trial

Info sessions & trial session

Oct–Nov
2026UPCOMING EVENTS

Salon Creators Club starts in November.

Limited to 30 members

OCT 2026

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NOV 2026

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Oct 29 Online info sessionOct 31 Trial sessionMondays: online info session
  • Oct 29THUJST
    Online

    Online Info Session

    8:00–9:00 pm (Japan time, JST)

    Free · up to 20 people

    Held in Japanese

  • Oct 31SATJST
    In person

    Trial Session

    10:00 am–12:30 pm (Japan time, JST)

    Free · up to 8 people

    Venue: a 6-minute walk from Jiyugaoka Station, Tokyo (details on the booking page)

    Children welcome

    Held in Japanese

  • Nov 2–MONWeekly
    Online

    Online Info Session (weekly)

    Every Monday from Nov 2
    8:00–9:00 pm (Japan time, JST)

    Sessions are held in Japanese. Recordings can be provided with English subtitles.

  • Book through the STORES booking page (free)

    Sessions are held in Japanese. Recordings can be provided with English subtitles. The booking page is in Japanese.

08Who we are

About us

FOUNDER'S MESSAGE

No woman should have to give up on her life.

Twenty years in the industry, seventeen of them running my own business. I’ve devoted my work to women’s bodies and health, trained therapists, and taught in Japan and abroad.

Once you start a business, you can’t simply walk away. There are moments of joy that move you to the core, and days that ask for every ounce of patience. Being able to live through all of it is, to me, the most wonderful thing about running a business.

And yet in Japan, it is said that only about 5% of businesses last ten years. So many people let go of their dreams halfway. I believe that simply isn’t right.

I wanted a place where no one has to give up on the business they started.

The more gifted and intuitive a salon owner is, the more she tends to carry everything alone. But numbers and systems are something you can share with someone who thinks logically. You are allowed to take back time for your real work, and for learning.

Our clients’ lives, and our own lives as practitioners, are not things we have to give up on. We are moving from going it alone to growing our businesses together.
Salon Creators Club is the place for that.

Akane Mayama, General Incorporated Association IWCA

PHOTO 04Akane Mayama

Akane Mayama間山 茜

Therapist and educator specializing in women’s bodies and healthWomen’s Health Educator / Therapist / International Trainer

Career
20 years in the industry, 17 years independent
Company
Founder & CEO, Garance Japan
Japan
Dubai
NAJA SPA / NAJA Village
Founder & CEO, Kiichi & CO. LLC|Dubai
Teaching
13 years teaching therapists
450+ current students in Japan alone
Expertise
Women’s health / pregnancy, birth and postpartum care / fertility and reproductive health / therapist education / developing specialist techniques / corporate training and staff development / all-round business support
Abroad
Corporate training and technical education for Al Fahim Group and Al Raha Hotel (Abu Dhabi), Banyan Tree Dubai and Bliss now Dubai clinic (Dubai). Demonstrations at a beauty school in Ho Chi Minh City, Vietnam
Credentials
CIDESCO International Esthetician / Aromatherapist; CIBTAC International Diploma (Body / Facial / Anatomy); Certified Instructor, Japan Esthetic Association; Certified Instructor, AEA International; and more
Run by
General Incorporated Association IWCA
Head
Akane Mayama
Special collaboration
Salon Alchemy

Salon Creators Club × Salon Alchemy

PHOTO 05Members talking together in a circle
PHOTO 06The online seminar on screen
PHOTO 07A study session in Tokyo
09FAQ

Frequently asked questions

Can I join if I’m not one of Akane’s graduates?
Yes, you’re very welcome to join.
What if I can’t make the in-person study sessions and meet-ups in Tokyo?
Please join in person whenever you can. Every session is recorded, so you can catch up on any you miss.
What language are the sessions in?
Sessions are held in Japanese, including the Oct 29 info session, the Oct 31 trial session and the weekly Monday info sessions. Recordings can be provided with English subtitles. The STORES booking page is also in Japanese.
Can I bring my children?
Yes. Children are welcome at the trial session on Oct 31.
They’re welcome at regular club sessions, too.
Is there a minimum contract period?
Yes. The minimum contract period is 3 months.
Can I continue the Practice Course?
Yes. In Course ②, you rebuild your roadmap every 90 days and can keep going.

CONTACTGet in touch

Questions? Get in touch with us on Instagram.

PHOTO 08Members welcoming guests at the trial session

Join UsInfo session & trial session

The strongest people tend to carry everything alone.
But those who have someone to lean on go further.

Sessions are held in Japanese. Recordings can be provided with English subtitles. The booking page is in Japanese.